We are looking for an App Marketing Specialist to join our team in Moldova.
Experience
Work Level
Employee Type
FULL-TIME
Offer Salary
Negotiable
REQUIRED
REQUIRED
Experience with analytics tools (Firebase Analytics, Appsflyer, Amplitude, Mixpanel, or similar)
Ability to build reports and dashboards (Looker Studio, Power BI, Tableau, Google Sheets)
Understanding of mobile app KPIs and funnels (CPI, CAC, LTV, retention, engagement metrics)
Good knowledge of Excel/Google Sheets (formulas, pivot tables, charts)
Familiarity with A/B testing principles
IS A PLUS TO KNOW
Hands-on experience with performance marketing platforms and MMPs
General understanding of ASO
RESPONSIBILITIES
RESPONSIBILITIES
Develop and execute both paid, organic, and social/viral user acquisition strategies for our mobile app (iOS and Android)
Launch, manage, and optimize paid user acquisition campaigns across Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, and potentially programmatic networks
Analyze performance metrics such as CPI, CPA, ROAS, LTV, retention, and churn
Work closely with the creative team to brief, test, and iterate ad creatives
Set up, track, and analyze campaigns using MMPs (e.g., Adjust, Appsflyer) and analytics tools (Firebase, GA4, Amplitude)
Conduct A/B testing of campaigns, creatives, and onboarding flows
Own budget allocation and ensure cost-effective user acquisition
Monitor competitor activity and industry trends
Develop and execute both paid and organic user acquisition strategies for our mobile app (iOS and Android);
Launch, manage, and optimize paid UA campaigns across Meta Ads, Google Ad Campaigns, TikTok Ads, Apple Search Ads, etc..
Explore and test alternative growth channels: influencer marketing, partnerships, referral programs, viral loops, PR placements, community engagement, and content marketing
Work with analytics and attribution platforms (e.g., Adjust, Appsflyer, Firebase) to evaluate performance across all channels
Drive continuous growth experiments to uncover new, scalable acquisition methods
Monitor user behavior and key funnel metrics to inform acquisition and retention strategies
Collaborate cross-functionally with product, design, and content to align growth initiatives
OUR BENEFITS
OUR BENEFITS
Remote + office (one day in a week)
Flexible hours for your work
Daily time for study
Office in the city center
Great and friendly team
Possibility of personal growth
Competitive salary
We offer stability
Xbox console
Table tennis
If you are interested, please send us your CV to the email: [email protected]
Please indicate the vacancy code "App Marketing Specialist" in the subject title.